Why Entrepreneurs Should Choose Insights Over Instincts?

Although the concept of going by your instincts has been glamorised in books and movies, it does not bring any profits in the commercial world. As...

  • Why Entrepreneurs Should Choose Insights Over Instincts?
    Lucas Nguyen Image Lucas Nguyen

    Why Entrepreneurs Should Choose Insights Over Instincts?

    Although the concept of going by your instincts has been glamorised in books and movies, it does not bring any profits in the commercial world. As an entrepreneur, you need the support of facts, analytical reports, statistics and forecasts to make the right decisions. Without using the information provided by these valuable documents, your choices can prove fatal for the business. The entire world is dependent on the insights provided by accumulated data through various analytical tools, and it opens new dimensions and horizons to seek the appropriate resolution.

    A hunch or an intuition can be utilised sometimes but making it the foundation of all judgments is not a sign of prudence. Thus if you are a budding entrepreneur planning to purchase a business for sale in Australia, then you must choose insights over instincts to make effective evaluations. Here is how adopting a data-centric approach in all the endeavours can help your enterprise in the long run.

    How Is Data Used In Decision Making?

    Popularly termed as data-driven decision making, the use of data allows the entrepreneur to work towards the business goals with the help of information. The data is collected through market research, demographic and psychographic analysis of target audience, past sales records, accounting records, interpretations made by accountants, focus group discussions, sample testing for new products and various other methods.

    Many analytical tools are available to make inferences from all the data collected and organised by the business. The reports generated by these software offer information related to the latest trends, deductions from statistical and qualitative analysis.

    The data-driven approach must be followed by every department and employee of the organisation and become a part of the workplace culture to improve efficiency. The teams must be trained to utilise data and make informed decisions. It can transform the organisation as the workforce leverages the actionable insights to make progress.

    The Advantage of Choosing Insights over Instincts

    The process of data collection may differ for big and small organisations. However, its importance cannot be overstated. The internet offers an overwhelming amount of knowledge which can be coupled with research done by a small business to generate insights.

    Similarly, larger firms can take advantage of big data and third-party researchers to come to a conclusion. The utilisation of these records helps in pushing the entity towards higher productivity and success. So let us understand the benefits of adopting the data-driven methodology.

    1. Awareness and Transparency

    One look at the sales reports, and annual income and expenses can give you the real picture of the financial health of the business. You can make decisions about future investments based on the real-time data of the bottom-line and the projections offered by the bookkeeper. The data-centric approach creates a level of transparency and awareness about what is working for the company and what is not.

    It helps the entrepreneurs to keep track of the competitors and the strengths and weaknesses of the company to work on them. The record-keeping task becomes streamlined, and the whole organisation works towards the same objectives with a clearer perspective. They follow a defined path and their performances are measured over various parameters that assist in maintaining accountability.

    2. Consistency Across The Organisation

    When data-driven decision making becomes a part of the daily routine, it creates consistency and uniformity in the processes. The workforce becomes comfortable with the norm and functions in accordance with the deductions made from the evaluations of available data. The procedures become structured and are not affected by any changes in the team or the management. The employees become used to the working mechanism and develop the skills to collect and infer data for decision making.

    It reduces guesswork and errors and makes the work systematic and logical. It promotes critical thinking and builds the reasoning ability of all the employees. It reduces miscommunication and misunderstandings between the teams and encourages teamwork.

    3. Taking Feedback Into Consideration

    A business cannot work on the whims and fancies of the entrepreneur. It needs to understand the pulse of the audience to cater to their needs and desires in the most appropriate manner. When the business listens to the feedback provided by its audience, the customers become emotionally attached to the brand. They turn into loyal clients and patrons and promote the company through positive word of mouth. It helps in expanding the target market and acquiring new customers with minimum ad spent.

    Since finding new customers is one of the biggest challenges for small businesses, using feedback becomes vital. The entrepreneur can make use of the feedback to innovate and fill the gap between what is needed and what is being delivered. It helps in gaining a competitive advantage in the market by offering an enhanced customer experience and retaining existing clients.

    4. Becoming Proactive and Pre-Emptive

    The use of data for decision making makes the workforce proactive. They do not wait for a problem to occur and take all the precautionary measures to ensure success. It promotes the culture of farsightedness that helps in envisaging the challenges and making contingency plans for them, such as preparing protective policies for cyber threats.

    It also helps in identifying viable opportunities for capturing the market and making investments before anyone else recognises these prospects. It aids in the overall development of the business and its improvement. The dependency on upper management is reduced as every worker becomes self-sufficient and follows a set pattern to operate.

    5. Reduction In Expenses

    The method of data collection and evaluations requires some investment. However, the operational efficiency achieved through the utilisation of the information helps in cutting down on significant expenditure. It is beneficial in decreasing the amount wasted on superfluous pursuits and enhances productivity which improves the cash flow. It ensures that the marketing efforts are highly targeted, and the projects which are not bringing the desired results are terminated. The use of real-time data makes the decision-making process fast and reliable, and thus, helps in saving costs.

    6. Builds Confidence And Risk-Taking Ability

    An entrepreneur has to make several crucial decisions related to the business, such as expanding the product line, introducing a new feature in the existing product, developing a new marketing strategy or penetrating a new market. It can be intimidating to make a decision that can have massive consequences. The use of data helps in improving the risk-taking ability by infusing confidence in the business owner to make informed decisions.


    Strategies should be based on data and analytics and aligned with the corporate goals to accomplish them with superior competence and knowledge. Thus if you are looking for business opportunities in Australia, then you must make data-driven decision making an integral part of your organisational system.

  • Author Info Lucas Nguyen

    Lucas Nguyen is an immigration expert with loads of experience of working in public sector and as an in-house lawyer. Lucas graduated with a Bachelor of Law and Master of Law in Global Business Law from La Trobe University. His sole aim is to provide best legal services, to his clients, on complex Australian Immigration Laws and commercial transactions. His association with Business2Sell is not new, and we welcome him as our guest author.