Health Food Business For Sale in Melbourne South East Melbourne VIC

Ready to own a retail franchise Aussies love?

This is your opportunity to join Elite Supplements, Australia's largest specialty sports nutrition and supplement retailer. Founded in Canberra in 2007, Elite Supplements has grown to more than 150 stores across Australia, New Zealand, Singapore and Dubai. With new franchise opportunities available across Australia, the brand gives aspiring business owners an established platform to build and run their own retail business.

The total investment of approx. $250,000 + GST covers the franchise fee, fit-out, opening stock, working capital and establishment costs. It includes all the equipment you need to trade, such as shelving, counter, signage and lighting, along with VEND point-of-sale, Xero accounting, Deputy rostering and access to the Elite Suite intranet. Regional sites may require a lower investment, while premium metropolitan locations may require more.

Elite stores are typically located in busy shopping centres and retail precincts with strong foot traffic and convenient parking. No previous supplement or health industry experience is required. You'll receive comprehensive training in products, operations and the business model, plus a dedicated operations manager, head office support, a 300-page operations manual, training videos and an accredited sports nutrition certification.

Elite Supplements has more than 90,000 social followers and was recognised in the AFR Fast 100 for three consecutive years (2023, 2024 and 2025). It also has its own Elite app, offering rewards, cashback and direct customer marketing.

Franchisees have access to more than 4,000 SKUs, including exclusive private-label brands, backed by group buying power and supplier rebates. National brand marketing, automated email and SMS campaigns and new-store launch support help you build your customer base from day one.

Our leasing team identifies sites, negotiates lease terms and manages renewals, so you can focus on running your store. Franchisees invest 3% of gross revenue in local area marketing, alongside royalty, technology and support fees, which are set out in full in our Disclosure Document.

Key Features

* Australia's largest specialty sports nutrition retailer

* 150+ stores across Australia, New Zealand, Singapore and Dubai

* Opportunities Australia-wide, with head office in Hume, ACT

* Shopping centre locations with high foot traffic

* Investment from approx. $250,000 + GST, including the franchise fee

* Full shop fit-out and equipment included

* VEND POS, Xero accounting, Deputy rostering and Elite Suite intranet

* Australia's #1 most followed supplement store, with 90,000+ followers

* Our own Elite app, with rewards, cashback and direct customer marketing

* 4,000+ SKUs, including exclusive Emrald Labs products

* Group buying power and rebates across 25+ nominated suppliers

* AFR Fast 100 in 2023, 2024 and 2025

* Full training, 300-page operations manual, training videos and accredited certification

* Dedicated operations manager and head office support

* Leasing team finds sites, negotiates terms and manages renewals

* National marketing and new-store launch support

* Room to grow, with multi-site opportunities

If you're looking for an established retail franchise with comprehensive training, national brand support and locations available across Australia, contact us today to explore current Elite Supplements opportunities!

Investment figures are indicative and vary by site. This listing is not an offer to sell a franchise. Full details, including all fees, are provided in the Elite Supplements Disclosure Document.