Entertainment Business For Sale in Osborne Park Perth WA

ESTABLISHED VR ENTERTAINMENT & MOTORSPORT BUSINESS – PERTH

An exciting opportunity to acquire an established virtual reality entertainment business in Osborne Park, Perth, featuring an impressive range of premium racing simulation and immersive VR experiences.

VRACE combines full-motion racing simulators, multiplayer free-roam VR and escape room experiences, offering a unique entertainment destination for individuals, families, friends, birthday parties and corporate groups.

The business is being offered as a turnkey asset sale, providing an incoming owner with an established brand, operational systems, premium equipment and an existing customer base.

BUSINESS HIGHLIGHTS

• Established VR entertainment business operating in Perth.

• Approximately 300m² of dedicated entertainment space in Osborne Park.

• Six full-motion racing simulators – a distinctive offering in Western Australia.

• Two additional stationary racing simulators.

• Six-player free-roam VR experience, including six gaming PCs, six HTC Vive headsets and six Striker VR guns.

• VR escape room experiences.

• Additional entertainment facilities including a projector screen, pool table, table tennis and air hockey.

• Established website, online booking platform, social media presence and business branding.

• Approximately 4,500 customer email contacts and 5,000 social media followers.

• 4.8-star Google rating.

• Featured on Channel 9's Destination WA program.

FINANCIAL PERFORMANCE

Over the most recent 12-month period:

• Approximate revenue: $283,000

• Approximate net profit: $87,000

These figures provide an indication of the business's recent trading performance. Further information can be discussed with genuinely interested buyers following an initial enquiry and confidentiality arrangements.

GROWTH OPPORTUNITIES

There is considerable potential for a new owner to build on the existing business through:

• Increased digital marketing and local promotional activity.

• Expanding corporate events, team-building activities and private functions.

• Growing birthday parties, school holiday activities and group bookings.

• Developing memberships, competitions and regular customer events.

• Establishing partnerships with schools, sporting clubs and local businesses.

• Extending operating hours or introducing additional experiences.

The business may also provide an attractive opportunity for an existing entertainment, gaming, hospitality or motorsport operator looking to expand into the growing immersive entertainment market.

OPERATIONS & STAFF

The business has established operating procedures, booking systems and trained staff who manage the day-to-day customer experience.

The current owner's involvement is primarily focused on general administration, rostering, payroll and business oversight, rather than being required to personally deliver every customer experience.

This provides an incoming owner with an established operational foundation to build upon.

LOCATION

Located in Osborne Park, just minutes from Perth CBD, in an established commercial precinct with convenient access to major roads and surrounding parking.

The premises provide approximately 300m² of dedicated entertainment space.

REASON FOR SALE

The owner has other significant business and family commitments and is looking to pass the business on to someone who can dedicate the time and attention to its next stage of development.

SALE DETAILS

The sale is structured as an asset sale and includes the VRACE business name and branding, website, social media presence, booking systems, equipment, furniture, fixtures and other business assets.

The existing company entity and accounting system are not included. Staff arrangements can be discussed with an incoming purchaser.

ENQUIRIES

This is an opportunity to acquire an established and distinctive entertainment business with substantial equipment, an existing customer base and multiple avenues for future growth.

Genuine enquiries are welcome. Further information and an inspection can be arranged following an initial discussion and signing of a confidentiality agreement.

• Selling Assets: Yes. This is an asset sale, including the VRACE business name and branding, website, social media accounts, booking system, racing simulators, VR equipment, furniture, fixtures and other business assets. The existing company entity and accounting system are excluded.
• Is Business Relocatable?: Potentially. The business operates from leased commercial premises in Osborne Park. The equipment and business assets could potentially be relocated to another suitable commercial premises, subject to logistical requirements and any relevant contractual arrangements.
• Is Business Home Based?: No. VRACE operates from dedicated commercial premises of approximately 300m² in Osborne Park, Perth.
• Franchise: Not applicable. VRACE is an independently operated business and is not a franchise.
• Real Estate: Leased premises – Osborne Park, WA Approximately 300m² of commercial premises dedicated to entertainment operations. Current premises are configured for VR racing simulators, free-roam VR, escape rooms and customer entertainment areas. Convenient access to major roads and surrounding parking. The business is being sold as an asset sale. The incoming purchaser will need to negotiate the lease arrangements with the landlord.
• Competition: VRACE offers a distinctive combination of full-motion racing simulators, multiplayer free-roam VR and escape room experiences. Its six full-motion racing simulators provide a particularly distinctive offering in the Western Australian market. The business has an established brand, customer database, online presence and 4.8-star Google rating.
• Expansion: There are several opportunities for an incoming owner to grow the business, including: Increasing digital marketing and local advertising. Expanding corporate events, team-building activities and private functions. Growing birthday parties, school holiday activities and group bookings. Introducing memberships, competitions and regular customer events. Developing partnerships with schools, sporting clubs and local businesses. Extending operating hours. Introducing additional VR experiences or entertainment offerings.
• Years Established: 2020
• Employees: 3
• Trading Hours: Monday: Closed Tuesday: Closed Wednesday: 12:30pm – 6:00pm Thursday: 12:30pm – 6:00pm Friday: 11:00am – 8:00pm Saturday: 11:00am – 8:00pm Sunday: 11:00am – 5:00pm
• Support Training: The seller is willing to provide a structured handover and training period of up to four weeks following settlement. This can include familiarisation with the racing simulators, VR equipment, booking platform, operating procedures, suppliers and general business operations.
• Reason For Selling: The owner has other significant business and family commitments and is looking to sell the business to someone who can dedicate the time and attention to its next stage of development.
• Lease Terms: Current lease expires 31 August 2027. A further five-year lease renewal may be available, subject to landlord approval and agreed lease terms.