Business Type: Hospitality / Live Music / Licensed Venue
Location: 420 Sydney Road, Brunswick VIC
Licensed Capacity: 799 patrons | Liquor Licence to 2am (Fri–Sat)
Lease: Long, secure lease in place with further option
Sale Price: POA
Sale Type: Business Only – Asset Sale (No Freehold)
EXECUTIVE SUMMARY
Offered for sale is The Penny Black, a highly recognisable and consistently performing licensed hospitality business located in one of Melbourne’s most desirable trading precincts.
Operating from a landmark heritage building on Sydney Road, Brunswick, The Penny Black represents a rare opportunity to acquire a scale venue with diversified revenue streams, brand equity, and a well-established operational framework.
With a liquor licence for up to 799 patrons and 2am trading rights, the venue includes multiple indoor and outdoor service zones, a dedicated live music bandroom, a large-format beer garden, and a full commercial kitchen. It has operated successfully for over two decades and remains a high-traffic, high-demand destination for live entertainment, casual dining, and private events.
This is a turnkey acquisition with existing management in place and substantial upside for experienced operators seeking to grow revenue through function expansion, brand development, and enhanced event programming.
BUSINESS OVERVIEW
LOCATION:
Strategically positioned at 420 Sydney Road – a high-profile, high-footfall corridor in the heart of Brunswick’s hospitality and nightlife district. Surrounded by complementary venues, cultural institutions, and public transport access (tram and train), the venue benefits from sustained traffic throughout the week and a strong local catchment.
THE VENUE:
OPERATIONAL FOCUS:
INVESTMENT HIGHLIGHTS
GROWTH OPPORTUNITIES
TARGET BUYER PROFILE
CONFIDENTIAL SALE PROCESS
A detailed Information Memorandum is available upon request to qualified parties.
Site inspections strictly by appointment only and subject to confidentiality agreement.
For further information, please contact:
Rob Clifford _[Phone Number Censored]
Nathan Lihari _[Phone Number Censored]
“This isn’t a cookie-cutter hospitality venue — it’s an institution with grit, soul, and a fiercely loyal following.”
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