Saturday 21st of November 2015
Most existing businesses are revamping to integrate and leverage the latest technology. Various t
...ech-based innovations have transformed archaic met...
Most existing businesses are revamping to integrate and leverage the latest technology. Various tech-based innovations have transformed archaic methods and created agile and progressive workspaces. Modernisation has also made customers tech-savvy and addicted to the latest digital platforms. The number of internet users in Australia will be above 23.3 million by next year. It indicates the expansive reach and popularity of digital media. Consequently, digital marketing has surpassed traditional promotions like print ads, TV commercials and radio jingles.
Customers consume digital content more than print and TV and actively use social media to stay connected, updated, entertained and informed. The time spent on digital platforms is fast, overtaking the time spent on traditional media. Thus, businesses must focus on this prevalent strategy to stay ahead of competitors and reach their target audience. It is one of the first attributes evaluated when aspiring entrepreneurs find a business for sale in Sydney to gauge brand recognition and online reputation. Here is a list of the latest digital marketing trends every business must follow. These are vital for attracting customers, generating leads and increasing conversions.
Artificial Intelligence (AI) has taken the world by storm. It has become a part of our everyday lives with the use of Amazon Alexa, Google Assistant, and Apple’s Siri. The technology's ability to imitate human intelligence has made it effective in replacing human intervention from time-consuming and repetitive tasks. It is also proving to be a boon for digital marketing by providing predictive analysis of all the data the business collects.
It allows entrepreneurs who purchase an existing business to identify their audience accurately and direct the messages to them. It is beneficial in customising the content for customers based on their past purchase history, increasing satisfaction levels. In addition, it helps in making informed decisions about content calendars and choosing the right digital platforms for marketing.
Video content is the most consumed media format these days because of its immersive and engaging nature. Short-form videos are becoming highly popular because they can be viewed within 60 seconds. TikTok videos, YouTube Shorts, and Instagram Reels are garnering millions of views because viewers' attention spans are diminishing. Since the same information can be viewed in a concise version, viewers prefer the shorter format.
Video helps build brand engagement, increase online presence and enhance awareness. It is also affordable for businesses because these videos can be created on mobile phones and distributed widely through social media. Marketers use it to attract Gen Z, the biggest consumer of TikTok, and go viral quickly with trending video content. In addition, social media platforms are prioritising short-form videos because of their high viewership and demand, which has increased their reach.
Ads appearing on top of the search results pages are good but may not get clicked much. Marketers have found a better way to increase the click-through rate by using in-feed shopping on social media. These ads appear in the feed of the users when they are scrolling through the content. They can buy products directly from the social media channels that have helped improve conversions.
Those who intend to purchase a business for sale in Sydney can use this technique to effectively target interested buyers. In-feed shopping is also helpful in increasing engagement and brand awareness. It generates more shares, likes, and comments from customers, boosting the brand's social proof. Social commerce can be used on all popular channels like Facebook, Instagram, TikTok, YouTube Shopping, X Shops, etc.
Co-promotion is a lesser-known marketing tactic employed by small businesses to increase their reach and reduce marketing expenses. It involves collaborating with a brand to market a product jointly with a single strategy. It allows the two businesses to leverage each other’s strengths. It helps them to acquire new customers and increase brand recognition and reputation. Entrepreneurs can use digital marketing trends to enhance co-promotions.
They can create joint social media campaigns that help them access each other’s customer base. They can use the partnering brand’s email subscriber list to gather leads and create combined blogs and videos to promote the product as a team and share the profits generated from the sales. Some brands even opt for website integration by linking landing pages to help the audience find the product. With digital marketing efforts, co-promotion becomes easy to manage, monitor and measure.
Influencer marketing has been around for a while and is here to stay because of the popularity of the content created by influencers. Brands must focus on investing more in micro-influencers with thousands of followers than in macro-influencers with millions of followers. The latter are expensive and cannot be used for a specific target market.
The smaller influencers can add a hint of authenticity and use AI to personalise the content for the target audience. They can also build long-term relationships with influencers to ensure continued promotions that increase reach and conversions. It is vital to use influencers who create content that is relevant to your target audience and aligns with the brand’s values and messaging.
Metaverse is a virtual world where users can create their avatars and engage with brands and other avatars. It uses virtual and augmented reality to create an immersive buying experience for shoppers that cannot be replicated through traditional media or other digital platforms. It allows businesses to sell customised services to buyers and engage with them at a deeper level without distractions.
Entrepreneurs looking for businesses for sale in Sydney must ensure their ventures include metaverse tech in their digital marketing strategy. Metaverse tech is the future of marketing, and it can help leverage virtual influencers, get real-time feedback from buyers, and provide customised product recommendations for higher sales and customer retention.
Omnichannel digital marketing is essential because it creates various digital touchpoints to engage customers. It helps to increase brand recall value and maintain consistency across platforms for enhanced connections. It provides buyers with several avenues for purchasing the products and boosts brand loyalty. It increases the credibility of the business and improves its marketing strategy. Also, businesses can personalise interactions to give buyers a seamless purchase experience.
It helps streamline the buying process for customers by connecting all channels, such as the website, mobile app, social media shopping, and email marketing. Buyers can access information easily from any of the channels, and there is no ambiguity. If they prefer purchasing from the app, they can move seamlessly from the website to the app.
Customer experience is what buyers feel when they interact with the brand. If they feel disappointed, they will not return and quickly post negative comments and reviews online. Bad publicity can be highly damaging for brands in the digitally connected world where everyone checks reviews and ratings before buying. Also, negative comments can spread like wildfire over the Internet and diminish credibility.
Thus, entrepreneurs who wish to buy a Sydney business for sale must offer customers the best online experiences to keep them happy. This can be easily achieved by creating user-friendly websites with several payment options. The site should be mobile responsive and load in less than 3 seconds. AI-enabled chatbots must be integrated into the site to service customers, and the content must be valuable and high-quality.
Wrapping Up
Digital marketing has become a significant part of the overall marketing strategy because of its specific targeting, performance measurement, affordability, ease of adjusting campaigns, and increased sales. Entrepreneurs must keep track of the latest industry trends to keep the target audience engaged and committed to the brand.
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