Safeguarding Your Business In The Age of AI

Artificial Intelligence (AI) has brought about a paradigm shift in how businesses function. It ha

...

s automated most repetitive processes and reduced...

Safeguarding Your Business In The Age of AI
Lucas Nguyen Image
Lucas Nguyen
Updated: Tuesday 2nd of January 2024
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Artificial Intelligence (AI) has brought about a paradigm shift in how businesses function. It has automated most repetitive processes and reduced the need for human intervention to complete time-intensive and arduous tasks. It has made businesses data-centric, which helps in making informed decisions and reducing expensive mistakes through accurate forecasting. The advanced technology helps to make sense of the enormous amount of data and provides valuable insights that save time and money.

AI has helped increase efficiency and agility in workplaces by expediting and streamlining processes. It boosts their capabilities and understands customer needs effectively. With superior service delivery and quality management, it has helped to boost revenue and grow quickly. However, it has also given birth to the concern of data privacy and accuracy, which is critical for businesses. Let us understand how entrepreneurs can safeguard their businesses in the age of AI. These tips will help your entity grow while maintaining its credibility and the sanctity of confidential data.

1. Gather Data From Various Sources

Since automation of data analytics is one of the biggest advantages of AI, businesses need to be careful about the data input that is generating the results. The training data offered to AI algorithms can be interspersed with personal biases and judgmental information that can lead to dissemination of incorrect and biased information. If the source from where the information is picked up is sending out inaccurate records, the entire activity becomes marred with irregularities.

Thus, it is vital for entrepreneurs who adopt AI for predictive analysis to use training data gathered from various sources. They must be reliable and verified by a human who is an expert in the field to validate the accuracy and objectivity of the information. Thus, if you have a start-up or are looking for business opportunities in Sunshine Coast, you must get the facts double-checked and the sources audited frequently.

2. Store Data Anonymously

Data anonymisation and pseudonymisation help to protect customer data that cybercriminals can misuse. It is governed by the Information Privacy Act 2009 and helps customers safeguard their information while dealing with businesses. Data anonymisation erases or encrypts identifies that can help associate an individual with the data stored by the business. Thus, hackers will not be able to use the information to blackmail anyone.

Similarly, pseudonymisation involves replacing the identifying factors with fake information to diverge hackers. For example, the name of the customer can be changed to protect their identity. Businesses can also use data masking, wherein the characters in the words are encrypted or substituted with special characters. All these help to protect customer and employee data.

3. Use AI Robotics Safety Protocol

Many businesses with large-volume manufacturing requirements have started using AI robotics to automate tasks. They have helped keep workers safe from hazardous processes and identify impending risks. However, there are some safety threats related to working with robots that must be eliminated through the implementation of an employee protocol.

If you plan to purchase a business for sale Sunshine Coast, you must create training modules and emergency guidelines. If workers collaborate with robots, the environment must ensure easy partnership and have safety barriers. The work site must be inspected regularly, and all safety measures must be geared up. Most importantly, there must be emergency stop buttons that can be accessed only by humans.

4. Restrict Data Sharing With Generative AI

Entrepreneurs who use generative AI for personalised marketing, content creation and data synthesis must be careful about the data shared with it. They must share limited data needed to develop content or marketing messages. If you provide sensitive business information, competitors can easily track it and use it against you.

Thus, entrepreneurs should encrypt confidential data and keep it safe from unauthorised access. Information sharing must occur through secure routes with the help of HTTPS and VPN. These security blankets prevent data breaches and thefts.

5. Implement Ethical Use of AI

Entrepreneurs who wish to purchase a Sunshine Coast business for sale must ensure their entity will develop and deploy AI ethically. It involves creating a set of guiding principles that ensure fairness and transparency in managing data. The workforce must be aware of the safety protocols and maintain accountability while performing tasks using AI tools.

The management must keep auditing the system to ensure the data is accurate and devoid of inaccuracies. The utilisation of customer information should not invade their privacy, and there should be no biases or political motives involved while deriving results. The business should hire data scientists to keep track of AI ethics and maintain internal controls.

6. Apply Cyber Security Measures

With data becoming the most valuable commodity in the age of AI, it is critical to apply strict cyber security measures in the organisation. Whether it is a new entity or you have purchased a business for sale in Sunshine Coast, prioritise data security. The workforce must be trained to follow the measures, including using strong and difficult passwords and anti-virus protection.

The network should have a firewall to prevent unwanted traffic from entering the system. The management must use multi-factor authentication for accessing data to ensure safety. Employees should know how to identify malicious emails and links to avoid thefts. In addition, the business should have a data backup in a secure location away from the physical office.

7. Build A Robust AI Structure

Data collection, storing and processing should follow a streamlined AI framework. It must comply with the privacy guidelines offered by the federal and state government. The management must regularly assess the system to identify vulnerabilities and minimise risk. The teams and management should handle the decision-making process instead of machines.

The workforce must be encouraged to work with AI and keep track of its performance to ensure the responsible use of tools. In addition, the business owner must follow the industry trends and implement the latest advancements in AI to leverage its strengths and eliminate weaknesses.

Wrapping Up

Employee, customer and business data safety is paramount in the current scenario. The utilisation of AI will become more pronounced in the coming years, and entrepreneurs need to implement the safety measures mentioned above to stay trustworthy and relevant.

Author Info
Lucas Nguyen

Lucas Nguyen is an immigration expert with loads of experience of working in public sector and as an in-house lawyer. Lucas graduated with a Bachelor of Law and Master of Law in Global Business Law from La Trobe University. His sole aim is to provide best legal services, to his clients, on complex Australian Immigration Laws and commercial transactions. His association with Business2Sell is not new, and we welcome him as our guest author.

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