Wednesday 8th of May 2019
The world as we know it today has changed a lot ever since the advent of the internet. We are gra
...dually moving towards a digital era that has allow...
The world as we know it today has changed a lot ever since the advent of the internet. We are gradually moving towards a digital era that has allowed us to work, buy, sell, communicate, and market online. Smartphones have brought technology to our fingertips and finding a service in your neighbourhood or comparing two brands has never been easier.
The COVID-19 pandemic has further propelled the use of the internet and online engagement. Businesses are getting recognised and promoted online as consumers continue to spend a significant part of their day on their mobile and computer screens. It has become imperative for businesses to have an online presence, or they stand the risk of being lost in oblivion. Thus, if you intend to purchase a business for sale in Australia, you need to have an online presence to grow and prosper. Here are a few reasons that will explain its necessity.
Consumers looking for products and services that you are selling can seek you out at any time from anywhere via the internet. It offers easy accessibility to buyers who can visit your website 24x7 to browse the product catalogue, wish-list items, put them in the cart, and purchase online.
If your website does not have e-commerce functionality, it will help bring foot traffic to the physical store. Your customers can gather all the information they need about your business and visit it physically whenever they want. The number of internet users in Australia was 22.82 million in January 2021, and it is expected to reach 23.36 million by 2025. The online shopping industry market size is close to $44 billion in the country, and it will continue to grow. Thus, if your business does not have an online presence, it can lose out on a huge number of customers.
Acquiring new customers is the most significant part of running a business. With traditional marketing tactics, such as fliers, hoardings, point of sale materials, roadshows, event sponsorships, print ads, radio spots, etc., marketers can reach a limited audience. Conversely, with an online presence, they can reach a global audience without any limitations.
You can choose to focus on the local audience with the help of Search Engine Optimisation and using location-based keywords in your content. If you wish to cater to a wider audience, your website can take your products and services to anyone across the world. You only need to partner with shipping companies and delivery agents to get them delivered.
When customers search for products online and find your website in the search results, it makes your business appear as a credible and professional entity. Social media profiles, customer testimonials, online reviews and ratings further add to the trust factor. All this information allows the customers to know about the company, its history, vision, mission, management, awards and certificates, and the content it is promoting.
Customer reviews play a vital role in attracting customers to the site and trusting it. A highly visible online presence extends authenticity to the products being offered and boosts the confidence of buyers while making an online purchase or visiting the shop physically.
The digital medium is the best way to attract customers and engage them with effective communication. It allows two-way communication as customers can comment, like and share the content uploaded by the marketer on social media profiles. Also, search engine optimisation aids businesses to appear on the first page of Google and Bing search results, which improves brand visibility.
The feedback received through reviews, ratings and comments on social media helps in understanding the views of the customers. It makes the marketer make changes to the offerings to meet the expectations of the clients and address their complaints instantly. Paid ads further help in increasing sales. They are highly targeted, which makes them more beneficial than traditional advertising. They also offer to retarget to show ads to those buyers who displayed an interest in the products earlier.
Informing your customers about the product range and their value to users is a significant part of brand building. It helps in reducing the anxiety related to new products and makes sure that there are no complaints related to their correct use. When the customers are aware of the specifications, features and capabilities of the products, they do not get disappointed after purchase or have unrealistic expectations.
Website content, product descriptions, blogs, social media posts, product demonstration videos, infographics, and product reviews through influencer marketing help in educating customers and making them brand loyalists. Customers may not pay much attention to the brochures and product manuals, but they will take a keen interest in the content shared online.
A stunning advantage of using online mediums for business promotions is that it allows you to track and measure your performance. You can use Google Analytics and Facebook, Instagram, and YouTube Metrics to know the amount of web traffic, the number of users clicking on your landing pages, bounce rate, click-through rates, ranking on search engines, traffic generated through organic search, etc.
Marketers use a variety of tools to measure the engagement, mentions, traffic and visibility of the brand online to understand how their content and digital marketing strategies are faring. It helps them to improve their marketing plan by getting rid of the things that are not working and promoting what is working.
Most of the traditional advertising budget goes to waste because there is no guarantee that when your commercial was aired on TV, your customers were watching it. However, with targeted advertising and SEO, you can ensure that your customers are looking at your website when they are searching for your products and services. Online marketing is directed towards users who display an intent to purchase a product. Also, the global reach of the internet ensures that you can send your message to mass markets at a minimal cost.
You do not have to spend as much as you do on TV commercials, print ads and outdoor hoardings, and still get better results. Thus, online presence is more cost-effective than traditional advertising. Whether it is creating a social media page or a viral campaign, you get everything done within your budget and generate exceptional results.
Conclusion
Online presence is a pressing priority for businesses as it makes them visible and lends credibility. Thus, if you are looking for a business for sale in Australia, you must ensure a prominent digital profile that will make you stand out in the clutter.
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