5 Questions Which You Need to Ask If Launching a Franchise in Australia

5 questions you must ask before launching into a new country:

1.Have you researched the country locations and terminol...

  • 5 Questions Which You Need to Ask If Launching a Franchise in Australia
    Paul OBrien Image Paul OBrien

    5 Questions Which You Need to Ask If Launching a Franchise in Australia

    5 questions you must ask before launching into a new country:

    1.Have you researched the country locations and terminology used?
    2.Do you know who to talk to for Legal Advice and Franchise Documents?
    3.Do you know where to advertise to receive to receive enquiries?
    4.How will you receive enquires and do you have a local number?
    5.Have you thought about the Time Zones and Differences for inbound calls?
    Have you researched the country locations and terminology used?
    If you are looking to run a marketing campaign in Australia, you will need to know where all of the capital cities are, the population density locations when running to set up priority of expenditure, you will need to understand what terminology and categories are searched for in each location.
    To give you an understanding, Australia has a population of approx. 20,434,000 (1/3rd the population of the UK and less that 7% of the US) in an area of 7, 686,850 km2 (80% the size of the US and over 30 time the size of the UK). Because of this fact the capital cities are spread out from each other and the population in each city thinks a different way when searching for business and franchise opportunities in different locations.
    An example of the way that people think is if someone is looking for a Training franchise opportunity in Melbourne, Sydney Darwin and Hobart, they may look for a franchise, while in Brisbane they may search for Training and in Adelaide they may search for Professional Services and in Perth they may search for Franchise and Training.
    How can we Help to Solve This Issue?
    Business2Sell has assisted a number of franchisors to run their campaigns throughout this process and we are constantly monitoring their accounts to track the trends and way of thinking in all cities and locations through the statistics of the websites. This has helped us run a number of successful campaigns for franchisors for different locations and requirements from national to regional areas and even individual city based campaigns concentrating in different suburbs and regions of the city.
    Do you know who to talk to for Legal Advice and Franchise Documents?
    Every country has different requirements to in regards to Franchise Documentation, laws and government institutions who look after these types of businesses and franchise opportunities. Because of the distance between cities and states, we have different laws, taxes, fees, etc… in each state and different structures of government departments. Australia has 3 levels of Government Departments including Federal (national government Department), State Government (regional government Department) and Councils (Local area Department). All departments have different laws, fees and guidelines to work with and can become an issue if not followed to the letter.
    How can we Help to Solve This Issue?
    Business2Sell offers a list of business services on our website /business-services/ to help you connect to the right business services. These include Franchise consultants, Accountants, Business Coaches, Lawyers, etc… who can either work with you to create the right documentation, or put you in touch with the right people to help in this process.
    Do you know where to advertise to receive to receive enquiries?
    Have you researched which websites and magazines to advertise in to receive the highest responses for your adverts? Do you have the budget to advertise in all of these locations or will you need to try out each of these at different times to see which ones works the best for you?
    These are just a couple of questions which you will need to ask yourself and it normally doesn’t matter what the answer is in regards to this as they are all expensive options unless you are lucky enough to find the right option first to gain you good quality leads the first time.
    The reason that I say this that due to the changes which has been happening with Google over the last 12 months, websites have been jumping up and down the list, so what works one month, may not work the next month, and so on. Because of this, you could be switching between websites at the wrong time and just because a Google search pulls up a website on the front page, it doesn’t mean that it will be there next month. The best option (if you can afford it) is to advertise on quiet a number of websites at the same time to gain the best number of enquires.
    How can we Help to Solve This Issue?
    Business2Sell offers a Franchisor package which advertises your listings on up to 34 websites, including 9 of the top business and franchise for sale websites. This means that it doesn’t matter what happens with Google, at least 1-3 of these websites will be on the front page of Google, Bing and Yahoo, giving you a consistently good coverage. We also keep track of which websites are on the front page of Google and where we can, we place your listings on these websites as a part of our service at no extra charge. Because the websites which you will be listed on are franchise and business for sale websites, the enquiries are of a higher quality than on some other advertising mediums.
    How will you receive enquires and do you have a local number?
    Most business for sale and franchise for sale website have options for the enquirer to send an enquiry through an e-mail format as well as an option to call the franchisor. If you don’t have a local number on your listings, this may scare a number of genuine enquirers off, because Australia is so far away from other countries, they have a fear of business opportunities where they can’t contact someone in Australia about the opportunity. This is related to the fear of the unknown of what to do if something goes wrong and who to contact along with the cost of calling someone from overseas.
    How can we Help to Solve This Issue?
    Business2Sell has the ability to filter all e-mails to remove spam, plus we have a number of people who call our office to enquire about the opportunities on all 34 websites. Because of this we are happy to use our local number for your listings, take your calls and send through an e-mail enquiry to you with the potential franchisee’s contact details for contacting at a later time.

    Have you thought about the Time Zones and Differences for inbound calls?

    We have found that in australia, most phone calls for enquiries are made during normal working hours. The normal working hours are usually between 9 am and 5 pm Monday to Friday. This can be different from state to state as well. To give you a basic overview of the time zones in Australia and how they compare to New York and London, I have included a table below.
    As you may see, it also doesn’t help simplify things when you include Daylight Savings in to the picture and the fact that the Southern Hemisphere is at opposite times of the year to the Southern Hemisphere.
    In Reference to Brisbane, QLD at 9:00 AM
    City
    State
    Time Zone
    Daylight Savings Time Southern Hemisphere (October to April)
    Time Difference
    Daylight Savings Time Northern Hemisphere (March to November)
    Time Difference
    Brisbane
    Queensland
    AET
    9:00 AM
    9:00 AM
    Sydney
    New South Wales
    AEDT
    10:00 AM
    1 hour Ahead
    9:00 AM
    Same
    Melbourne
    Victoria
    AEDT
    10:00 AM
    1 hour Ahead
    9:00 AM
    Same
    Hobart
    Tasmania
    AEDT
    10:00 AM
    1 hour Ahead
    9:00 AM
    Same
    Adelaide
    South Australia
    ACDT
    8:30 AM
    30 min Ahead
    8:30 AM
    30 min behind
    Darwin
    Northern Territory
    ACST
    8:00 AM
    30 min Behind
    8:30 AM
    30 min Behind
    Perth
    Western Australia
    AWST
    6:00 AM
    2 hours behind
    7:00 AM
    2 hours behind
    New York
    New York
    EST
    4:00 PM
    15 hours behind
    5:00 PM
    14 hours behind
    London
    England
    GMT
    9:00 PM
    10 hours behind
    10:00 PM
    9 hours behind
    How can we Help to Solve This Issue?
    Because Business2Sell is based in Australia, we answer all calls based on Australian times and we are fully aware of the times zones throughout the Australian calendar and adjust to accommodate these time changes as any company would do in the US or UK. This allows us to answer all of your Australian phone enquiries during working hours and send through the enquiries, so you can call at a time that is more suitable to you and coincides with a time that matches both your local time and the potential franchisees relevant time zones.
    To find out how we can help you set up your franchise in Australia please go to /launch-franchise-in-australia/