Mayfield is an established, high-end fashion boutique positioned in one of Geelong's most sought-after retail precincts.
Established in 2017, the business boasts a beautifully curated store with a high-end fit-out requiring no additional investment. With exclusive rights to leading Australian fashion labels, Mayfield offers a unique shopping experience that cannot be replicated locally.
Why This Business Stands Out
This boutique has a strong brand presence, supported by over 11,000 Instagram followers and a loyal customer base. It operates both in-store and online, with e-commerce currently contributing less than 10% of salescreating a significant growth opportunity for a savvy buyer. The store holds exclusive rights within Geelong to major Australian brands, ensuring no other retailer can stock them a major strategic advantage. The current owner works just 18 hours per week, supported by two casual staff, making this an ideal acquisition for an investor or fashion entrepreneur seeking a lifestyle business with scalability.
Key Features
• Exclusive rights to premium Australian fashion brands: Viktoria & Woods, Friends with Frank, Assembly Label, and more.
• Prime location on Pakington Street with high foot traffic.
• Stunning boutique fit-outno further investment required.
• Strong social media presence with 11,000+ followers.
• Fully functioning online store with untapped growth potential.
• Asking Price: $250,000 + Stock at Valuation (approx. $50,000).
• Lease: Current term until July 2026 with 2 x 3-year renewal options.
The Opportunity
Pakington Street is undergoing major revitalisation, with new retailers and developments set to boost foot traffic and the local population. Combined with Mayfield's exclusive product offering and strong brand presence, this represents a compelling growth opportunity. Strategic investment in digital marketing and e-commerce could unlock national reach and significantly increase revenue.
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