This established indoor children's playground and cafe presents an opportunity to acquire a well-recognised, family-focused entertainment venue operating since 2016. The business offers a combination of open play sessions, dedicated party rooms, cafe facilities and full venue private hire options, catering to families, children and extended family groups within the local community.
The centre features a large indoor playground, indoor car ride attraction and spacious layout, providing a compelling all-weather entertainment option. The size of the venue allows for multiple revenue streams to operate concurrently, including general admission play, birthday parties and exclusive venue hire. A strong party retention rate demonstrates consistent repeat business and positive customer experiences.
The business operates seven days a week from 9:30am to 5:00pm, capturing both weekday trade (including preschool-aged children and carers) and weekend party bookings. Marketing is supported through active social media engagement across TikTok, Facebook and Instagram, in addition to email campaigns and national brand marketing initiatives. This multi-channel approach ensures ongoing exposure to the local market while benefiting from broader brand awareness.
There is one location, positioned in the Golden Grove area, with limited direct competition in the immediate vicinity. While there are other play cafes in the broader market, there are no direct competitors operating within the same area, strengthening the business's local market position.
The premises comprise approximately 200 square metres and are leased at $21,416.04 per month, with four months remaining on the current lease. The venue is fully fitted with significant equipment assets estimated between $125,000 and $150,000 in value, including the playground structure, indoor car
ride, kitchen equipment, air-conditioning systems and office/computer equipment. Stock on hand is typically valued between $12,000 and $15,000.
The business is supported by 14 part-time casual employees, providing operational flexibility and scalability. The current owner works approximately 35 hours per week, primarily managing rostering and overseeing operations. There are no key staff members considered irreplaceable, and supplier relationships are established with major food and beverage distributors on standard 7 to 14 day trading terms.
All equipment is reported to be in good working order, with wages, superannuation, insurance and statutory obligations up to date. There are no known legal concerns affecting the business.
The current owner has operated the business for eight months and is seeking to sell due to changing personal commitments. This presents an opportunity for a hands-on operator, family owner, or experienced hospitality/entertainment operator to step into an established venue with strong party trade, diversified revenue streams and a solid community presence.
Overall, the business offers a well-equipped, spacious indoor entertainment venue with demonstrated demand, repeat party bookings and multiple income channels in a family-oriented growth sector.
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